Aita Design
is a family business started in 2004 by South Africans eager to promote the traditional folk art of their home province of KwaZulu-Natal. We are a fair trade business committed to building long term relationships with many artist communities who live and work in the beautiful land of the Zulus.

We support folk art because we believe it is central to maintaining cultural traditions in Africa. Our focus is on the contemporary interpretation of traditional art forms. We celebrate folk art inspired by authentic African design.

Our name, “AITA” is township slang from the New South Africa; it’s a cheerful greeting between friends and strangers alike.